9 Reasons Small Businesses Need a Website
BUSINESS | APRIL 2014
With over 1 billion people having access to the Internet across numerous continents and growing, your business or organization will be in a position to reach the masses. 1 billion plus active web browsers search online every day to shop, to find a doctor, a smart phone or a better deal on their cable TV package. Having a website for your small business is the first step in targeting a portion of these active web browsers.
A lot of what passes for business is simply nothing more than making the right connections with the right people. Experienced entrepreneurs know that it's not always what you know, it's who you know! Passing out your business card is one of the most effective ways to initiate the first step in building a network, however a business card without a website is incomplete. The first thing people ask for after a conversation is; "What is your web address?" Your site is the place they expect to read more about you, what you do, where you are etc.
3. Your Website is Always on Call
Your website works for you 24-7 365 minus the hefty overhead costs. Your website markets your business for you while you sleep. What more could you ask for? Hiring a 24 hour staff to answer the phone would cost thousands more per year, and be much less effective. By strategically placing a contact form on your site, will allow potential customers to reach you at their convenience, and for you to get back to them at yours.
4. Low Cost Marketing
When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or radio and television, the cost of a web site is nominal. Don’t worry about spending unnecessary bundles of your hard earned money when there are plenty of affordable web design companies out there who can deliver premium results at an affordable rate.
5. Customers Can Find Your Business Online, Any time, on Any Device
Not too long ago, customers looking for your product or service would have search for you within the massive Yellow Pages. Today, potential business is lost to other companies with a detailed and easy to use websites, with a pleasant, eye catching design.
6. Online Store vs. Physical Store Cost
Having an e-commerce website allows you to display all your products or services, complete with images, audio/video clips, and detailed written descriptions, without the need for a physical store. This means no rent, no utilities, no property and liability insurance, no property taxes, no repair and maintenance, no supplies, and none of the associated labor costs.
7. It is Lucrative
If you develop an effective online marketing strategy, your website will bring in new business and new customers that you may not have acquired through other traditional advertising strategies. If you haven’t the slightest idea of where to begin, there are low cost web services that will guide you through the right process. "You don't always have to work harder but smarter."
8. Track How Many People are Visiting Your Website
With search optimization tools like Google Analytics, your website can tell you how many people are visiting your site, how long they are staying on your site, and many new visitors you are getting. Traditional means of advertising cannot produce anything close to this.
9. Customer Service via Your Website
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) section on your website, you can reduce customer service costs and save yourself time and money. You can also provide more information than can be covered on a business card or flyer.
Although the list of reasons for all businesses and organizations having a website goes on and on, here are nine that should help point you in the right direction. Before you begin with your new business website, make sure that you put in the proper planning and research that's necessary to ensure a successful website.